Field notes on marketing, AI & content.
Practical thinking on how independent practices get found, get chosen, and get booked — written for people who run clinics, not agencies. No jargon, no filler.
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One email a week — the shifts in marketing, AI workflows and content creation worth your attention, distilled to what matters for a practice. Read in three minutes.
Content that builds trust before the first appointment
The best marketing a practice can do is to be genuinely helpful in public — long before anyone books.
ReadThe follow-up gap: where clinics quietly lose patients
Most practices obsess over getting the click and ignore what happens in the hours after it. That is where the money leaks.
ReadThe follow-up gap: where clinics quietly lose patients
Most practices obsess over getting the click and ignore what happens in the hours after it. That is where the money leaks.
ReadFrom impressions to appointments: the metrics that matter
Vanity metrics feel good and prove nothing. Here are the few numbers that actually tell you if the system works.
ReadFrom impressions to appointments: the metrics that matter
Vanity metrics feel good and prove nothing. Here are the few numbers that actually tell you if the system works.
ReadTeleconsults and the widening market
The waiting room used to define your market. It doesn’t have to anymore.
ReadTeleconsults and the widening market
The waiting room used to define your market. It doesn’t have to anymore.
ReadBuilding an acquisition system that compounds
Separate marketing tactics add up. A connected system multiplies. The difference decides who pulls ahead.
ReadBuilding an acquisition system that compounds
Separate marketing tactics add up. A connected system multiplies. The difference decides who pulls ahead.
ReadBuilding an acquisition system that compounds
Separate marketing tactics add up. A connected system multiplies. The difference decides who pulls ahead.
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